It seems that these days, the announcement of the title of a trilogy/saga/Skywalker-family Star Wars film is just as exciting as the first trailer. It’s at least the next best thing! A title is the first clue to the content of the movie, before we’ve even seen a frame of film. Even today, there’s no franchise, aside from Indiana Jones, where a title announcement is a such a big deal. Title reveals are especially useful for the 2nd or 3rd chapter of a Star Wars trilogy. Alongside the context of the new characters, mysteries, and plot of The Force Awakens, perhaps we can draw some accurate conclusions about the upcoming Episode VIII.
Or perhaps not.
Episode VIII now has the official (and officially badass) title, The Last Jedi. Take a look at the logo!
Nothing too surprising… wait… is “Star Wars” written in Red? Because unless I’m colorblind, that looks like Red to me.
Is this important? Maybe. Is it cool marketing? Absolutely!
A brief history of Star Wars logos:
Star Wars movie title logos have changed dramatically over the years. Here are the logos from Star Wars (1977), The Empire Strikes Back, and Return of the Jedi from their original posters (in the current version of the films, the logos are all uniform, obviously, with that classic yellow crawl).
In the prequel age of the ate 90’s and early 2000’s, the episode number was more important than the title, boxing in the “Episode” part of the logo between “Star Wars” and the actual title, evoking the feel of the Empire and Jedi posters, in a way. The colors changed slightly, but kept the exact ascetic, otherwise. 
And, so far, the anthology titles… aka “A Star Wars Story” films, mimic the prequel look more than anything else. 
With The Force Awakens, Disney and Lucasfilm brought the logo back to basics… more or less. Maybe it’s more accurate to say they delivered a title that one imagines as the ideal, original Star Wars logo, even though it never really existed officially in this manor until Episode VII. 
That is the look chosen for current trilogy films. The classic Yellow Star Wars logo with the title sandwiched in between.
But apparently, Disney is now shaking up the color, which could have some actual significance… or may not. After all, those who embrace the Dark Side have red lightsabers… AND the last time red was used, “Jedi” was also a part of the title.Almost continuing in the tradition of the original trilogy, I expect to see the Episode IX title in Blue.
As for what the title means, is it as obvious as it sounds? Star Wars titles are incredibly on-the-nose, with the exception of The Phantom Menace and The Force Awakens. In Force Awakens, Supreme Leader Snoke refers to Luke Skywalker as “the last Jedi.” Is it as simple as that? Or will Rey be the last Jedi? Will Kylo Ren? The last time “Jedi” was used in a title, it was in reference to Luke returning as the last Jedi following the death of Obi-Wan and Yoda. Could The Last Jedi refer to the end of Luke Skywalker?
I guess we really do need a teaser trailer to know more! And it can’t come soon enough!
Star Wars: The Las Jedi hits the silver screen this December!
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